1. Who this policy covers and how to contact us
This Privacy Policy explains how For The Better (FTB), the operator of forthebetter.shop, handles information in its storefront, checkout, customer accounts, FTB Wallet, Inner Circle, games, support, and related customer communications when those features are offered.
It does not replace a separate employee or applicant notice, and does not govern an independent website after you leave FTB.
For questions or privacy requests, email support@forthebetter.shop with the subject “Privacy request,” or use the store’s Contact page. You do not need an account to contact us.
Do not include your password, authenticator code, complete card number, or unnecessary identity documents.
This policy is a notice about processing, not a request for blanket consent. Optional analytics, marketing, and separate permissions are handled through their relevant choices.
This version takes effect when first published as effective in the FTB Policy Center.
2. Information you provide
Account information includes your name or display name, email address, sign-in information handled by our authentication service, account identifier, verification status, saved preferences, and saved addresses.
Authentication services may maintain password hashes, session records, and security-factor records; FTB does not need your readable password to provide support.
Order and service information includes billing and delivery details, a telephone number when supplied or required for a service, products and variants, order totals, delivery method, order and shipment status, payment references, returns, refunds, and support correspondence.
A return request may include photographs and condition information. Payment forms transmit card information to the payment provider.
FTB may receive limited payment details, such as a transaction identifier, status, card brand, last digits, billing checks, and dispute evidence, but does not store complete card numbers or card security codes in its ordinary order records.
Feature information includes wishlist choices, gift information you submit, membership tier and history, birthday month/day if you elect a birthday benefit, confirmation or correction records, referrals, points, game entries and results, wallet credits, reservations, redemptions, refunds, and notices.
Do not provide another person’s details unless you are authorized to do so. Providing a gift recipient’s delivery information does not subscribe that person to marketing.
Community information includes posts, replies, reactions, poll responses, photographs, design ideas, profile information you choose to share, audience selections, moderation reports, and separate publication permissions.
Uploaded files can contain embedded metadata; avoid submitting unnecessary personal information in images or documents.
3. Browser, device, and activity information
When your device communicates with FTB or its service providers, technical records can include IP address, browser and operating-system information, device characteristics, timestamps, request paths, referral information, error logs, and security events.
Network information may indicate an approximate area; an IP-derived location is not the same as precise GPS location. FTB does not need continuous device-location tracking to sell and ship an order.
When you allow optional analytics, FTB uses first-party merchandising analytics for product views, additions to a cart, and wishlist activity.
These events can be associated with a browser identifier, product identifier, quantity, and time. These analytics use a cookie named ftb_visitor_id, configured to last up to 365 days, and a hashed version of its identifier for event grouping.
A hashed or pseudonymous identifier is not automatically anonymous.
Operational order and reward records may be associated with your signed-in account. We also receive necessary service status from payment, shipping, authentication, email, and security providers.
Optional analytics are controlled through the choices described below; essential transaction and security records are treated separately.
4. How we use information
We use information to create and protect accounts; process and fulfill orders; calculate eligible delivery and pricing; prevent duplicate charges; provide tracking, returns, and refunds; communicate about your transactions; and answer support requests.
For features you use, we administer private membership access, approved benefits, referrals, birthday awards, wallet accounting, games, submissions, and moderation.
Minimal award and change records help prevent multiple payouts for the same entitlement. Birthday correction history is not a general public profile field.
We use appropriate technical and activity information to maintain the site, diagnose errors, measure product interest, improve merchandising, and protect against misuse.
Optional analytics and promotional communications are subject to applicable consent and choice requirements. We do not treat a request for an order update as permission to send unrelated marketing.
We also use records to meet legal, accounting, tax, safety, and dispute obligations, and to investigate or establish legal claims.
Where a law requires a lawful basis, the relevant basis may be performing a requested transaction, compliance with law, appropriately balanced legitimate interests, or consent where required.
5. Service providers and other disclosures
We disclose the information reasonably needed for the relevant purpose, not unrestricted access to every customer record.
Providers used for the relevant enabled services include Supabase for authentication, database and file-storage services; Stripe for payment processing and related fraud/dispute services; ZeptoMail for transactional email delivery; ShipStation and relevant carriers for shipping services; and Cloudflare Turnstile for supported bot-protection checks.
Hosting, network-delivery, professional-adviser, and support providers may also process information for these purposes.
When Google address suggestions are enabled and you use them, address-search input and technical request information may be sent to Google. You may enter an address manually.
A provider can act on our instructions for some processing and under its own legal obligations and privacy notice for other processing, particularly payments and security.
Naming a provider does not mean every visitor’s data is sent to every provider or that every optional integration is enabled.
We may disclose necessary information to authorized professional advisers, insurers, regulators, courts, law-enforcement bodies, or other recipients when legally required or reasonably necessary for a lawful claim, safety, or fraud response.
If the business is reorganized, sold, or transferred, relevant information may be transferred subject to applicable law and safeguards, with notice of material changes where required.
FTB does not offer customer personal information for sale for money. FTB does not sell or share customer information for third-party cross-context behavioral advertising under this policy.
A change to that practice requires updated disclosures and any legally required consent or opt-out opportunity before the new processing begins.
Necessary provider disclosures described here remain subject to applicable law; calling a company a service provider does not override the legal rules governing a disclosure.
6. Public reviews, private communities, and gift links
Information submitted to a public review or other expressly public feature can be seen by the public.
Private Inner Circle content is intended for the authorized audience and FTB personnel who need access for administration, moderation, or support.
It is not end-to-end encrypted messaging, and other participants may save or redistribute content despite restrictions.
Shared wishlist or gift links can be forwarded. Share them only with intended recipients and use the available sharing controls.
Private delivery addresses and payment information should not be disclosed to another customer merely because they can access a wishlist or referral link. FTB uses fulfillment information to deliver the requested gift or order.
A private Spotlight submission or design idea does not automatically become advertising content. We record separate permission when public promotional use is requested.
Contact us about withdrawing permission; we can address future use and controlled copies, but cannot guarantee recall of copies others have already downloaded or independently shared.
8. Email and marketing choices
We use contact details for order confirmations, security, delivery, refunds, and notices connected to requested features.
Our ZeptoMail transactional messages have open- and click-tracking disabled; delivery and error records may still be maintained. Visiting a linked FTB page can create normal website request records independently of email tracking.
To stop promotional email, use the unsubscribe option in the message or email support@forthebetter.shop. You do not need to sign in or pay to unsubscribe.
We honor marketing-email opt-outs within 10 business days, or sooner where required. We may retain a minimal suppression record so the opt-out is respected.
Necessary transactional and security messages can continue even after marketing is declined. Changes to a newsletter preference do not reset birthday or referral eligibility.
We will not start promotional text messages merely because you supplied a phone number for shipping. Any optional promotional text service requires its own appropriate disclosures and permissions.
9. Automated safeguards and human review
Software can check payment status, duplicate events, account eligibility, inventory, published reward rules, and suspicious activity. The result may be a rejected duplicate, a temporary hold, or a request for review.
Where authorized, payment-provider instrument identifiers or protected derivatives may help identify repeated misuse; these are not complete card numbers.
A shared device, IP address, or household does not alone establish fraud.
You may contact support@forthebetter.shop to request review of an account restriction, birthday correction, or reward decision and provide relevant information.
We will comply with any applicable right concerning automated decisions. These systems do not authorize FTB to collect more information than it reasonably needs or to use a staff security decision as a pretext to retain unrelated private data.
10. Retention, deletion, and backups
We retain personal information only for as long as reasonably necessary for the purpose and applicable obligations.
The criteria differ by record: an account profile supports the account until closure or correction; order and payment records may be needed for fulfillment, returns, disputes, accounting and law; reward and wallet records support legitimate balances, refunds, duplicate prevention and reconciliation; moderation records support safety and review; and marketing suppression records prevent unwanted contact.
We limit optional analytics to the period reasonably needed for measurement, then delete the information or convert it into appropriately protected aggregate information.
We periodically review whether continuing retention remains necessary.
We do not promise a universal deletion deadline that would erase an outstanding wallet entitlement or necessary order evidence. Information required by a legal hold or a specific obligation is restricted to that purpose.
When a deletion request is granted, we delete or de-identify eligible information and instruct relevant processors as required. Some limited records may lawfully remain.
Backup copies are protected and removed through the applicable backup lifecycle rather than immediately edited in every archive; restored systems must reapply valid deletion and suppression instructions.
Birthday removal stops future birthday use without automatically deleting the minimal financial history needed to account for an award.
11. Security and processing locations
We use safeguards appropriate to the information and risk, including access controls, protected sign-in, restricted staff permissions, and security monitoring.
Sensitive staff operations may require additional verification.
No online service or transmission method can be guaranteed completely secure. Please report suspected exposure or unauthorized access to support@forthebetter.shop without sending sensitive credentials.
FTB and its providers may process information in the United States or other locations, including when you access the store from elsewhere. Applicable protections can differ by location.
Where legally required, transfers must use an appropriate legal mechanism and safeguards.
This policy does not promise that every record is stored exclusively in New York or exclusively within the United States.
12. Access, correction, deletion, and appeals
You can update available account settings and contact support@forthebetter.shop to request access, correction, deletion, a copy of information, or help with a privacy choice.
Describe the request and identify the account or transaction using ordinary contact details.
We use verification proportionate to the request and will not ask for a password or complete card number. Additional information is requested only when reasonably necessary to verify authority or protect someone else’s information.
Depending on your residence and whether the applicable law covers FTB and the processing, rights may include knowledge of collection and disclosures; access and portability; correction; deletion; withdrawal of consent; restrictions concerning sensitive information; objection or opt-out from sale, sharing, targeted advertising, or certain profiling; use of an authorized agent; and appeal of a refusal.
We will explain an applicable exception or denial and how to seek further review. A privacy appeal may be sent to the same address with the subject “Privacy appeal.”
You may also contact your competent regulator, including a state attorney general where applicable.
We respond within the deadline required by the applicable law and explain permitted extensions.
We do not retaliate against someone for exercising protected privacy rights.
A feature may be unavailable if it cannot operate without information strictly necessary for that feature; optional marketing or unrelated analytics is not such a requirement.
A rights request does not require giving up a legitimate refund or existing credit.
California rights, when applicable, include choices concerning sale/sharing and recognized opt-out signals; FTB does not represent that every state privacy statute applies to every business or every request.
Where a separately offered reward program constitutes a regulated financial incentive or price/service difference in exchange for personal information, we provide the additional notice and voluntary choice required for that program before enrollment.
An ordinary privacy request does not automatically cancel your account, membership, order, or legitimate wallet balance.
13. Children and teenagers
FTB’s account, community, and promotional services are not intended for children under 13.
A parent or guardian who believes a child has provided personal information should contact support@forthebetter.shop. We will address information collected contrary to applicable requirements, including deletion or appropriate parental procedures.
An adult may purchase products for a child without creating a child-operated account.
An under-13 statement does not remove duties concerning teenagers. When FTB has actual knowledge that a user is a minor or another applicable youth-privacy rule applies, we limit processing to permitted purposes, restrict nonessential processing and disclosures, and obtain the required consent or take other required protective measures.
For covered New York users aged 13–17, nonessential processing requires the separate informed consent prescribed by applicable law; refusal must not improperly degrade the requested service. We do not sell covered minors’ personal data.
A birthday month/day supplied for a reward does not establish a person’s age. We do not require an exact birth year solely to calculate that reward.
Any separate age-related check must be proportionate to the feature and the legal requirement.
Adults cannot use a gift recipient’s information as an excuse to enroll a child in marketing or a community.
14. Policy changes and further questions
We identify the version and effective date in the Policy Center and retain earlier effective versions as appropriate.
A material change receives additional notice or a new consent request where legally required.
We will not treat continued browsing as blanket consent to an unrelated new purpose or retrospectively convert private submissions into advertising material.
For a copy of this policy, a question about a provider or a record, or help with any available choice, contact For The Better (FTB) at support@forthebetter.shop.
The Policy Center’s summaries and filters help you find a topic; the full policy remains available without signing in.